Resources for High Five Conference Attendees

Here is a PDF of slides from my talk Go Go Bananas with Research: How UX Research Can Better Your Marketing (and Even Change Your Business Model).  It's possibly the longest talk title ever!

Books recommended and referred to:

• Just Enough Research by Erika Hall
• The UX Team of One by Leah Buley
• Rocket Surgery Made Easy by Steve Krug
• Don't Make Me Think, 3rd Edition By Steve Krug
• The Zombie Business Cure by Melissa Eggleston and Julie Lellis

Other resources:

• Take a guerrilla usability class with Girl Develop It Raleigh-Durham. I'll teach the next one in the Fall.
• UX research fundamentals course on Lynda.com taught by local UXer Amanda Stockwell. 
• Any classes by IDEO U.

The Zombie Business Cure Book Available NOW

So happy to announce that my book is out now! You can buy it at Amazon here!

Do you know an organization whose communication is lifeless or indistinguishable? The Zombie Business Cure can help. 

The book covers:

• content strategy

• communication planning

• some UX case studies

It's full of practical tips! It can help whoever is managing communication for an organization (or aspires to do so). This might be a:

• small business owner

• non-profit executive

• marketing or public relations professional

• business or communication student

Do you know someone who it might be able to help? If so, maybe you could buy a copy as a gift.